Anthropomorphism in artificial intelligence: a game-changer for brand marketing
Abstract The expansion of brands adopting artificial intelligence services with human characteristics, such as chatbots, has revolutionized digital marketing strategies, transforming how companies reach and engage customers. This technological innovation is reshaping digital interactions between com...
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| Autori principali: | , , |
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| Natura: | Artigo |
| Lingua: | Inglês |
| Pubblicazione: |
SpringerOpen
2025-01-01
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| Serie: | Future Business Journal |
| Soggetti: | |
| Accesso online: | https://doi.org/10.1186/s43093-025-00423-y |
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