Liability of Newness, Startup Capabilities and Crowdfunding Success
Though crowdfunding has emerged as a cost-effective means to market innovative products and a channel for financial resource acquisition, our understanding about what makes a successful crowdfunding is still limited. This study is motivated by the presence of the inconsistency that both entrepreneur...
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| Format: | Artigo |
| Sprache: | Inglês |
| Veröffentlicht: |
Korean Marketing Association
2020-01-01
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| Schriftenreihe: | Asia Marketing Journal |
| Schlagworte: | |
| Online-Zugang: | https://amj.kma.re.kr/journal/vol21/iss4/4/ |
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