Ethical and Social Value Creation of Positive Marketing for the Company, Customer and Community
Background: Today, due to the importance that organizations attach to physical and mental health and cleanliness of the consumer environment, concepts such as ethical marketing, green marketing, environmental and social marketing to implement corporate social responsibility entered the marketing lit...
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| Principais autores: | , , |
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| Formato: | Artigo |
| Idioma: | Inglês |
| Publicado em: |
Iranian Association for Ethics in Science and Technology
2022-08-01
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| coleção: | International Journal of Ethics and Society |
| Assuntos: | |
| Acesso em linha: | http://ijethics.com/article-1-181-en.pdf |
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