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Assessing pricing, distribution, and warehousing strategies in influencing consumer demand and purchase decisions: Evidence from Indonesia

This study investigates the relationships between pricing, distribution, warehousing strategies, consumer demand, and purchase decisions in Indonesia. This study employs a quantitative methodology, including data collected from 160 respondents from 60 companies across various sectors, and explores h...

Olles dieđut

Furkejuvvon:
Váldodahkkit: Ika Pratiwi, Roosganda Elizabeth, Fatari, Basrowi, Uli Wildan Nuryanto
Materiálatiipa: Artigo
Giella:Inglês
Almmustuhtton: Elsevier 2025-01-01
Ráidu:Social Sciences and Humanities Open
Fáttát:
Pricing
Distribution
Warehousing
Consumer demand
Purchase decisions
Liŋkkat:http://www.sciencedirect.com/science/article/pii/S2590291125004164
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