Corporate Communications and Consumer Related Food Waste: An Exploration of the Links through the Domestic Food Cycle

Purpose: Corporate communications are a significant driver of perceptions and behaviors. The main objective of this study is to explore the role of corporate marketing communications in shaping consumers’ food related behaviors throughout the domestic food cycle (DFC). Specifically, to know how mar...

وصف كامل

التفاصيل البيبلوغرافية

المؤلفون الرئيسيون:	Maria Kanwal, Raza Ali
التنسيق:	Artigo
اللغة:	Inglês
منشور في:	CSRC Publishing 2025-12-01
سلاسل:	Sustainable Business and Society in Emerging Economies
الموضوعات:	Consumer related food waste Corporate communication Domestic food cycle Attitude and Behaviors Qualitative research
الوصول للمادة أونلاين:	https://publishing.globalcsrc.org/ojs/index.php/sbsee/article/view/3833
الوسوم:	إضافة وسم لا توجد وسوم, كن أول من يضع وسما على هذه التسجيلة!