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Using marketing management to ensure competitiveness of agricultural enterprises

Purpose. The objective of the study is to substantiate the feasibility of marketing management implementation in agricultural enterprises to ensure their competitiveness. Methodology / approach. To achieve the research objective, the dialectical method of scientific inquiry, as well as general scie...

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Principais autores: Tetiana Balanovska, Olga Gogulya, Krystyna Dramaretska, Volodymyr Voskolupov, Viktoriia Holik
Formato: Artigo
Idioma:Inglês
Publicado: Institute of Eastern European Research and Consulting 2021-09-01
Series:Agricultural and Resource Economics
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Acceso en liña:https://are-journal.com/are/article/view/459
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