Strategic Value Co-Creation Model in Banking Industry
Abstract Value creation has long attracted scholars' and managers' attention. This concept has transformed in the context of marketing paradigms. This paper aims to develop strategic value co-creation model in banking industry in Iran. Applying a mixed methodology, in the first phase a multiple cas...
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| Auteurs principaux: | , , , |
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| Format: | Artigo |
| Langue: | Persa |
| Publié: |
University of Sistan and Baluchestan
2018-08-01
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| Collection: | پژوهشهای مدیریت عمومی |
| Sujets: | |
| Accès en ligne: | https://jmr.usb.ac.ir/article_4286_afe0f72abb7a96a4b80037a7aff440af.pdf |
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