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Exploring opportunism, conflict, noneconomic satisfaction and economic satisfaction in a B2B context – A buyer and seller perspective

Purpose: The purpose of the study is to test the relationships between the antecedents of noneconomic satisfaction and its influence on economic satisfaction from both a seller’s and a purchaser’s perspective. Design/methodology/approach: Purchase and sales managers working for Taiwanese companies...

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Detaylı Bibliyografya
Asıl Yazarlar: Guan Jyh-Liang, Tzong-Ru Lee, Mornay Roberts-Lombard, Göran Svensson, Nils Høgevold
Materyal Türü: Artigo
Dil:Inglês
Baskı/Yayın Bilgisi: AOSIS 2022-08-01
Seri Bilgileri:South African Journal of Business Management
Konular:
Online Erişim:https://sajbm.org/index.php/sajbm/article/view/3346
Etiketler: Etiketle
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