«Museum Night» as a successful example of museum communication
The article examines the world famous action «Museum Night» as one of the successful examples of museum communication. This event, as a rule, is held on the International Day of Museums and is one of the ways to create a positive image of the museum, its popularization and advertising. The author p...
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| 1. autor: | |
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| Format: | Artigo |
| Język: | Inglês |
| Wydane: |
Zhytomyr Polytechnic State University
2021-08-01
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| Seria: | Економіка, управління та адміністрування |
| Hasła przedmiotowe: | |
| Dostęp online: | http://ema.ztu.edu.ua/article/view/242285 |
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