A Multidisciplinary Approach to Multistop/multipurpose Shopping Behavior and Retail Location Planning
Most models of spatial organization tend to describe consumer trips as having only one stop for a single purpose. While the geography and transportation literatures recognize the importance of multistop, multipurpose consumer trips, the marketing literature has mostly neglected this important issue...
Αποθηκεύτηκε σε:
| Κύριοι συγγραφείς: | , , , |
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| Μορφή: | Artigo |
| Γλώσσα: | Inglês |
| Έκδοση: |
Marketing Management Association
2001-01-01
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| Σειρά: | Marketing Management Journal |
| Διαθέσιμο Online: | https://doi.org/10.63963/001c.150782 |
| Ετικέτες: |
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