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Youth's Awareness of and Reactions to The Real Cost National Tobacco Public Education Campaign.

In 2014, the Food and Drug Administration (FDA) launched its first tobacco-focused public education campaign, The Real Cost, aimed at reducing tobacco use among 12- to 17-year-olds in the United States. This study describes The Real Cost message strategy, implementation, and initial evaluation findi...

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Detalhes bibliográficos
Principais autores: Jennifer C Duke, Tesfa N Alexander, Xiaoquan Zhao, Janine C Delahanty, Jane A Allen, Anna J MacMonegle, Matthew C Farrelly
Formato: Artigo
Idioma:Inglês
Publicado em: Public Library of Science (PLoS) 2015-01-01
coleção:PLoS ONE
Acesso em linha:https://doi.org/10.1371/journal.pone.0144827
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