Optimal Software Feature-Limited Freemium Model Design: A New Consumer Learning Theoretical Framework
The software industry is increasingly adopting a feature-limited freemium business model that combines “free” and “premium” contents in one product, to sell its products. How to determine the optimal product quality differences between the free and premium versions of software is a central business...
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| Principais autores: | , , |
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| Format: | Artigo |
| Sprog: | Inglês |
| Udgivet: |
MDPI AG
2021-04-01
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| Serier: | Mathematics |
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| Online adgang: | https://www.mdpi.com/2227-7390/9/9/944 |
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