The Role of Digital Marketing in Online Shopping: A Bibliometric Analysis for Decoding Consumer Behavior
Over the past two decades, digital evolution has radically transformed how consumers interact with brands and purchases. Highly informed consumers actively seek news, knowledge, and inspiration and often interact with multiple touchpoints over an extended period before purchasing. Thus, companies fa...
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| Glavni autori: | , , , |
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| Format: | Artigo |
| Jezik: | Inglês |
| Izdano: |
MDPI AG
2025-02-01
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| Serija: | Journal of Theoretical and Applied Electronic Commerce Research |
| Teme: | |
| Online pristup: | https://www.mdpi.com/0718-1876/20/1/25 |
| Oznake: |
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