Opportunities and barriers of marketing innovation in municipal services sector
The article discusses the issues of innovation, applying them to the municipal services sector. In the theoretical part, the paper presents and characterizes the essence of the con-cept of innovation and marketing innovation. It also presents the potential opportunities and threats associated with...
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| Format: | Artigo |
| Sprache: | Inglês |
| Veröffentlicht: |
Wydawnictwo Naukowe Akademii WSB w Dąbrowie Górniczej
2015-09-01
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| Schriftenreihe: | Forum Scientiae Oeconomia |
| Schlagworte: | |
| Online-Zugang: | https://ojs.wsb.edu.pl/index.php/fso/article/view/256 |
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