The impact of the destination image and the information sources on the perception of the medical image of the country and the intention to visit it for medical purposes
Purpose- This paper intends to analyze the impact of the destination image and the information sources which are: 1 / word of mouth (Wom), 2 / electronic word of mouth (eWom) and 3 / commercial sources, on the medical image of a destination and the intention to visit it for medical purposes. Meth...
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| Hauptverfasser: | , |
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| Format: | Artigo |
| Sprache: | Inglês |
| Veröffentlicht: |
Faculty of tourism and hospitality management
2023-08-01
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| Schriftenreihe: | Tourism and Hospitality Management |
| Schlagworte: | |
| Online-Zugang: | https://thm.fthm.hr/images/issues/vol29no3/5_Chaieb_Chaieb |
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