Optimizing Digital Marketing Strategy to Boost Sambal Bu Sandra Sales on the Shopee E-commerce Platform
Chili is a strategic agribusiness commodity in Indonesia with high economic value, mainly processed products such as chili sauce. Sambal Bu Sandra is a micro-entrepreneur producing instant chili sauce and has utilized the Shopee e-commerce platform since 2016. However, amidst the increasing trend of...
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| Autori principali: | , , |
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| Natura: | Artigo |
| Lingua: | Inglês |
| Pubblicazione: |
Faculty of Agriculture, Universitas Sebelas Maret
2025-06-01
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| Serie: | Agricultural Socio-Economic Empowerment and Agribusiness Journal |
| Soggetti: | |
| Accesso online: | https://jurnal.uns.ac.id/agrisema/article/view/103277 |
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