Damn dirty ads: the impact of explicit and implicit profanity in advertisements
Though profanity is inherently taboo, it seems to be appearing in more advertisements, but does it help or hurt sales? In three studies, participants were shown mock-up advertisements with varying degrees and instances of profane and non-profane intensifiers and varying spokespeople. Across all stud...
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| Principais autores: | , , , |
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| Formato: | Artigo |
| Idioma: | Inglês |
| Publicado: |
Taylor & Francis Group
2025-12-01
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| Series: | Social Influence |
| Assuntos: | |
| Acceso en liña: | https://www.tandfonline.com/doi/10.1080/15534510.2025.2478934 |
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