The Role of Mobile Augmented Reality Applications on Continuous use and Purchase Intention by the Consumer
IntroductionAugmented reality has emerged as one of the main trends in the digital market in recent years (Whang et al, 2021). Augmented reality technologies, such as 3D spatialization mechanisms and sound adaptation mechanisms, eliminate distance barriers to information acquisition, add more enjoya...
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| Auteurs principaux: | , |
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| Format: | Artigo |
| Langue: | Persa |
| Publié: |
Allameh Tabataba'i University Press
2023-03-01
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| Collection: | مطالعات مدیریت کسب و کار هوشمند |
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| Accès en ligne: | https://ims.atu.ac.ir/article_15916_0c19343cdc8dfa0794e7de51be385a47.pdf |
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