Motivational drivers for distributors engaging in multi-level marketing in KwaZulu- Natal, South Africa

Multi-level marketing (MLM) is an emergent business opportunity in the marketing world. Distributors must be motivated to sell the products and create a pyramid of marketers to get the job done effectively. Motivation will influence the distributor’s attitude towards growth and development. As a res...

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Autors principals:	Eunice Bolanle Akindejia, Elvis Madondo
Format:	Artigo
Idioma:	Inglês
Publicat:	Institute of Marketing Management Graduate School 2024-06-01
Col·lecció:	The Retail and Marketing Review
Matèries:	motivation drivers multi-level marketing distributors compensation packages quality of products discounts marketing
Accés en línia:	https://retailandmarketingreview.co.za/wp-content/uploads/2024/06/RMR20_1_114-126.pdf
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