Cobranded Diplomacy: A Case Study of the British Council’s Branding of “Darwin Now” in Egypt
In the wake of September 11, 2001, cultural diplomacy has become increasingly important and dialogue-based initiatives have been used to improve understandings between the Muslim world and the West. In 2009, the British Council implemented the “Darwin Now” initiative in Egypt, in partnership with Bi...
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| Format: | Artigo |
| Sprache: | Inglês |
| Veröffentlicht: |
USC Annenberg Press
2020-09-01
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| Schriftenreihe: | International Journal of Communication |
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| Online-Zugang: | https://ijoc.org/index.php/ijoc/article/view/9467 |
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