Market orientation and organizational performance in telecommunication: The moderating role of strategic marketing
The study examines the influence of market orientation on the performance of mobile operators in the telecommunication industry and the moderating effect of strategic marketing on the relationship. Based on a cross-sectional survey of 286 management staff of the four largest mobile operators in Nige...
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| Autors principals: | , , , |
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| Format: | Artigo |
| Idioma: | Inglês |
| Publicat: |
LLC "CPC "Business Perspectives"
2024-08-01
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| Col·lecció: | Innovative Marketing |
| Matèries: | |
| Accés en línia: | https://www.businessperspectives.org/images/pdf/applications/publishing/templates/article/assets/20584/IM_2024_03_Akintola.pdf |
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