The Power of Metaphor in the Representation of Mental Images in the Language of Tourism Print Advertising: Lakoff and Johnson’s Model of Conceptual Metaphor
This study investigates, from a cognitive perspective, the effectiveness of metaphor use in the communication of tourism print advertising-related messages (visual images). The researcher examines how the use of metaphorical language generates an effective visual image based on Lakoff and Johnson's...
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| Autor principal: | |
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| Formato: | Artigo |
| Idioma: | Inglês |
| Publicado em: |
Faculty of Cultural Sciences, Universitas Mulawarman
2024-08-01
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| coleção: | CaLLs: Journal of Culture, Arts, Literature, and Linguistics |
| Acesso em linha: | https://e-journals.unmul.ac.id/index.php/CALLS/article/view/15468 |
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