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What is a high h-index? Analysis in the context of the Spanish marketing field

PurposeThe purpose of this paper is to estimate the average h-index of all stable professors working in the field of marketing in all Spanish public universities and to identify the universities and regions with the highest h-index. In addition, the authors will explain the impact of some aspects on...

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Principais autores: Juan Carlos Gázquez Abad, José Luis Ruiz-Real, María del Mar Martín-García, Juan Uribe-Toril
Formato: Artigo
Idioma:Inglês
Publicado em: Emerald Publishing 2025-03-01
Colecção:Spanish Journal of Marketing-ESIC
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Acesso em linha:https://www.emerald.com/sjme/article-pdf/30/1/75/11219758/sjme-03-2024-0082en.pdf
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