The impact of social media discourse on financial performance of e-commerce companies listed on Borsa Istanbul
Abstract This research investigates how changes in public discourse on social media (particularly Twitter, now X) influence financial performance of companies listed on the e-commerce XTCRT index of Borsa Istanbul amid the COVID-19 pandemic. Utilising a unique 4-layer network structure, the study in...
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| Autori principali: | , , , |
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| Natura: | Artigo |
| Lingua: | Inglês |
| Pubblicazione: |
Springer Nature
2024-10-01
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| Serie: | Humanities & Social Sciences Communications |
| Accesso online: | https://doi.org/10.1057/s41599-024-03894-6 |
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