Perceptions of Salespeople: Implications for Sales Managersand Sales Trainers
An investigation was undertaken to determine the public's image of salespeople as portrayed in the popular press. A thorough understanding of the public's image of salespeople provides an indication of areas where sales training should be concentrated. Negative and positive sources of salesperson im...
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| Autors principals: | , |
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| Format: | Artigo |
| Idioma: | Inglês |
| Publicat: |
Marketing Management Association
1993-01-01
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| Col·lecció: | Marketing Management Journal |
| Accés en línia: | https://doi.org/10.63963/001c.150623 |
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