Optimal Sales Channel and Business Model Strategies for a Hotel Considering Two Types of Online Travel Agency
This study addresses a pivotal strategic issue in hospitality e-commerce: how hotels can optimize cooperation with heterogeneous online travel agencies (OTAs). Moving beyond the conventional question of whether to cooperate, we investigate the interrelated decisions of which OTA type to partner with...
Gardado en:
| Principais autores: | , , |
|---|---|
| Formato: | Artigo |
| Idioma: | Inglês |
| Publicado: |
MDPI AG
2026-01-01
|
| Series: | Journal of Theoretical and Applied Electronic Commerce Research |
| Assuntos: | |
| Acceso en liña: | https://www.mdpi.com/0718-1876/21/1/40 |
| Tags: |
Sen Etiquetas, Sexa o primeiro en etiquetar este rexistro!
|