The aspect of brands and marketing development in pharmaceutical industry
The product is something made in a factory; a brand is something that is bought by the customer. A product can be copied by a competitor; a brand is unique. A product can be quickly outdated; a successful brand is timeless. Developing a successful brand yields numerous consumer benefits and also lea...
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| Format: | Artigo |
| Jezik: | Inglês |
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Vilnius University Press
2012-06-01
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| Serija: | Acta Medica Lituanica |
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| Online dostop: | https://www.journals.vu.lt/AML/article/view/21567 |
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