Pengaruh Citra Merek, Persepsi Harga, Kualitas Layanan dan Persepsi Kualitas terhadap Keputusan Pembelian Konsumen iPhone di Semarang
This study aims to investigate the influence of brand image, price perception, service quality, and perceived quality on consumer iPhone purchasing decisions in Semarang. The study population consists of iPhone users in the city. The sampling method used was non-probability sampling with a purposive...
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| Autori principali: | , , |
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| Natura: | Artigo |
| Lingua: | Inglês |
| Pubblicazione: |
Universitas Proklamasi 45 Yogyakarta
2025-12-01
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| Serie: | Jurnal Maksipreneur: Manajemen, Koperasi, dan Entrepreneurship |
| Soggetti: | |
| Accesso online: | https://ejournal.up45.ac.id/index.php/maksipreneur/article/view/1793 |
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