'n Bedryfsielkundige ondersoek na die verbruikerbeeld van handelsbanke in Suid-Afrika
In this investigation the hypothesis is tested that every commercial bank has a unique and differentiated consumer image. A factor analytical study is performed to develop a semantic differential by means of which consumer image scales can be established. The results indicate that commercial banks...
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| Hovedforfatter: | |
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| Format: | Artigo |
| Sprog: | Inglês |
| Udgivet: |
AOSIS
1976-11-01
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| Serier: | SA Journal of Industrial Psychology |
| Online adgang: | https://sajip.co.za/index.php/sajip/article/view/279 |
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