Digital wallet adoption and customer loyalty: The mediating role of satisfaction and moderating effects of regions in Vietnam
Type of the article: Research Article AbstractVietnam’s rapid transition toward cashless payments offers a pertinent context for examining post-adoption behavior in digital finance. This study investigates the determinants of customer satisfaction and loyalty among MoMo e-wallet users, with particu...
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| Автори: | , , |
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| Формат: | Artigo |
| Мова: | Inglês |
| Опубліковано: |
LLC "CPC "Business Perspectives"
2026-02-01
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| Серія: | Innovative Marketing |
| Предмети: | |
| Онлайн доступ: | https://www.businessperspectives.org/images/pdf/applications/publishing/templates/article/assets/23829/IM_2026_01_Nguyen.pdf |
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