A Comparative Study on the Paradigm Shift in Golf Focusing on Participation Satisfaction, Switching Intention, Loyalty, and Continuous Participation Intention
This study examines the recent diversification of the Korean golf market into traditional field, popular virtual reality (VR), and park golf, which is rapidly expanding among older adults. Comparing participants’ psychological characteristics and behavioral intentions across golf types is essential...
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| Principais autores: | , |
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| 格式: | Artigo |
| 語言: | Inglês |
| 出版: |
MDPI AG
2026-01-01
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| 叢編: | Behavioral Sciences |
| 主題: | |
| 在線閱讀: | https://www.mdpi.com/2076-328X/16/1/114 |
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