The influence of CSR on perceived value, social media and loyalty in the hotel industry
Purpose – This study aims to examine how perceptions of corporate social responsibility (CSR) activities (i.e. environment, society and stakeholders) enhance perceived value, social media engagement to win customer loyalty in the hotel industry. In addition, it investigates the mediating effects of...
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| Principais autores: | , |
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| Formato: | Artigo |
| Idioma: | Inglês |
| Publicado em: |
Emerald Publishing
2019-12-01
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| coleção: | Spanish Journal of Marketing-ESIC |
| Assuntos: | |
| Acesso em linha: | https://www.emerald.com/insight/content/doi/10.1108/SJME-06-2019-0029/full/pdf?title=the-influence-of-csr-on-perceived-value-social-media-and-loyalty-in-the-hotel-industry |
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