Analysis of Brand Awareness and Guerrilla Marketing In Iranian SME
This research aims at analyzing and investigation of role of brand and guerrilla marketing in keeping and increasing purchasing portfolio of customer in Iran‟s SME and in this respect three hypothesizes are developed. For doing of this research after exploration of models and approaches in brand que...
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| Autor principal: | |
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| Formato: | Artigo |
| Idioma: | Inglês |
| Publicado em: |
University of Tehran
2011-03-01
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| coleção: | Iranian Journal of Management Studies |
| Assuntos: | |
| Acesso em linha: | http://ijms.ir/pg/04/ijms0407.pdf |
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