Strategic Communication: A tool to engage multiple stakeholders for corporate sustainability
This paper aims to understand the role of strategic communication to engage diverse stakeholders by companies for developing sustainable strategies. Companies are moving towards sustainable development for environmental protection, social well-being, economic stability, and progression. Usually, th...
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| Autor principal: | |
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| Formato: | Artigo |
| Idioma: | Inglês |
| Publicado em: |
University of Management and Technology
2022-12-01
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| coleção: | Journal of Management and Research |
| Assuntos: | |
| Acesso em linha: | https://ojs.umt.edu.pk/index.php/jmr/article/view/1551 |
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