A literature review on green brand equity and future research directions
Abstract Despite growing interest in integrating sustainability or green transition into branding strategies, efforts to systematically review the literature on this topic remain relatively limited. This study explores various dimensions of green brand equity (GBE) literature, including document typ...
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| Автори: | , , , , , |
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| Формат: | Artigo |
| Мова: | Inglês |
| Опубліковано: |
Springer
2025-11-01
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| Серія: | Discover Sustainability |
| Предмети: | |
| Онлайн доступ: | https://doi.org/10.1007/s43621-025-02237-y |
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