Knowledge-driven reputation management in higher education institutions
Reputation management is a key strategic priority for higher education institutions (HEIs) in a highly competitive global academic landscape. This study explores the dimensions of HEI reputation, focusing on brand identity, stakeholder perceptions, research impact, internationalization, rankings, an...
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| Principais autores: | , , , , |
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| Formato: | Artigo |
| Idioma: | Inglês |
| Publicado em: |
Elsevier
2025-11-01
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| Colecção: | Journal of Innovation & Knowledge |
| Assuntos: | |
| Acesso em linha: | http://www.sciencedirect.com/science/article/pii/S2444569X25001568 |
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