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ADVANCEMENT OF CONSULTING SERVICES BASED ON THE USE OF INTEGRATED MARKETING COMMUNICATIONS

In its activity consulting companies when choosing a service promotion tool are guided by the principles and features of specific characteristics of both services in general and consulting services. It requires consulting companies to develop a single systemic multichannel communication aimed at est...

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書目詳細資料
Principais autores: V. Zhukov, M. Zhukova
格式: Artigo
語言:Inglês
出版: Publishing House of the State University of Management 2018-03-01
叢編:Вестник университета
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在線閱讀:https://vestnik.guu.ru/jour/article/view/975
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