Unveiling Luxury Consumption Intention in Scarcity: The Role of Locus of Control and Economic Mobility Perceptions

Perceived scarcity can significantly shape consumer behavior, particularly regarding luxury consumption during economic downturns. This study examines how perceived scarcity influences the preference for luxury goods and assesses the mediating role of perceived control in this relationship. Employin...

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Autors principals:	Yuejun Liu, Banggang Wu, Xiaoyu Deng
Format:	Artigo
Idioma:	Inglês
Publicat:	MDPI AG 2025-02-01
Col·lecció:	Journal of Theoretical and Applied Electronic Commerce Research
Matèries:	perceived scarcity perceived control luxury consumption locus of control perceived economic mobility
Accés en línia:	https://www.mdpi.com/0718-1876/20/1/33
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