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Attitudes of Consumers from Podgorica toward Advertising through Sport among the Question how Often they Participate in Sports Activities

This research was aimed at gaining relevant knowledge about the attitudes of Podgorica consumers toward advertising through sport among the question how often they participate in sports activities. The sample included 330 students from Faculty of Economics in Podgorica, divided into six subsample gr...

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Główni autorzy: Dijana Kovacevic, Zoran Milosevic, Bojan Masanovic
Format: Artigo
Język:Inglês
Wydane: Montenegrin Sports Academy 2018-04-01
Seria:Journal of Anthropology of Sport and Physical Education
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Dostęp online:http://www.jaspe.ac.me/clanci/JASPE_April_2018_Kovacevic_61-65.pdf
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