The mediating role of narcissistic behavior in the relationship between materialistic orientation and conspicuous online consumption behavior on social media
AbstractMaterialism is a prevalent phenomenon in contemporary society and exerts a substantial influence on consumer behavior. Materialistic individuals prioritize their life goals, success criteria, and sources of happiness through the accumulation of wealth, often exhibiting a proclivity towards n...
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| Главные авторы: | , , , , , |
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| Формат: | Artigo |
| Язык: | Inglês |
| Опубликовано: |
Taylor & Francis Group
2023-12-01
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| Серии: | Cogent Business & Management |
| Предметы: | |
| Online-ссылка: | https://www.tandfonline.com/doi/10.1080/23311975.2023.2285768 |
| Метки: |
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