A Preliminary Study: Exploring Franchising Growth Factors of Franchisor and Franchisee
ABSTRACT: Previous literature has acknowledged franchising as a great way for businesses to expand into new areas and opportunities. It has become a popular option for those who are looking to start their businesses by choosing a well-known company’s brand name and a ready-made business operation, o...
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| Principais autores: | , , , |
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| Formato: | Artigo |
| Idioma: | Inglês |
| Publicado em: |
Elsevier
2022-09-01
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| Colecção: | Journal of Open Innovation: Technology, Market and Complexity |
| Assuntos: | |
| Acesso em linha: | http://www.sciencedirect.com/science/article/pii/S2199853122007399 |
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