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Exploring Media Relations: Discourse Analysis of PR-Media Conversations in Philippine Media Events

Background: Media events serve as spaces where public relations specialists and members of the media mutually benefit from one another. In these settings, conversations are shared, relationships are established and maintained. Objective of the Study: This study examines the conversations exchange...

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Principais autores: Nathaniel Niño Magpantay, Jerry Yapo
Format: Artigo
Sprog:Inglês
Udgivet: Department of Mass Communication, University of Nigeria 2025-06-01
Serier:Ianna Journal of Interdisciplinary Studies
Fag:
media relations
media event
conversation analysis
ethnography of communication
discourse analysis
Online adgang:https://iannajournalofinterdisciplinarystudies.com/index.php/1/article/view/717
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