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Student Protests and the Brand Image of a South African University of Technology

Student protests, often violent, can damage perceptions about universities and harm brand images. This study investigated the effects of student protests on the brand image of a university of technology in South Africa. An e-mailed questionnaire provided a sample of 402 students selected via purposi...

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Hlavní autoři: Sajida ABDOOL, Roger MASON, Mandusha MAHARAJ
Médium: Artigo
Jazyk:Inglês
Vydáno: Sprint Investify 2023-12-01
Edice:Expert Journal of Business and Management
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On-line přístup:https://business.expertjournals.com/23446781-1120/
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