Student Protests and the Brand Image of a South African University of Technology
Student protests, often violent, can damage perceptions about universities and harm brand images. This study investigated the effects of student protests on the brand image of a university of technology in South Africa. An e-mailed questionnaire provided a sample of 402 students selected via purposi...
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| Hlavní autoři: | , , |
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| Médium: | Artigo |
| Jazyk: | Inglês |
| Vydáno: |
Sprint Investify
2023-12-01
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| Edice: | Expert Journal of Business and Management |
| Témata: | |
| On-line přístup: | https://business.expertjournals.com/23446781-1120/ |
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