Engagement marketing for social good: Application to the All of Us Research Program

Engagement marketing, when applied to increasing the social good, involves making a deliberate effort to engage communities with an organization’s brand that might not have otherwise happened organically. Organizations that typically focus on increasing the social good include non-profits, community...

Descripció completa

Dades bibliogràfiques

Autors principals:	Megan A. Lewis, Jennifer D. Uhrig, Elizabeth T. Adams, Jill A. Brown, Amy Sanders, the RTI International All of Us Innovator Team
Format:	Artigo
Idioma:	Inglês
Publicat:	Frontiers Media S.A. 2022-08-01
Col·lecció:	Frontiers in Genetics
Matèries:	engagement marketing social good All of Us Research Program human-centered design co-creation
Accés en línia:	https://www.frontiersin.org/articles/10.3389/fgene.2022.889195/full
Etiquetes:	Afegir etiqueta Sense etiquetes, Sigues el primer a etiquetar aquest registre!