The COVID-19 Pandemic and the Antecedants for the Impulse Buying Behavior of US Citizens
In an analysis based on the theory of Fear, this study examines impulse purchase patterns during the COVID-19 Pandemic across major US urban centers. Data from 889 US consumers were collected from leading US cities to evaluate impulse buying behavior fluctuations using SEM-based multivariate approac...
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| Principais autores: | , , , |
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| Format: | Artigo |
| Jezik: | Inglês |
| Izdano: |
Tomas Bata University in Zlín
2020-09-01
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| Serija: | Journal of Competitiveness |
| Teme: | |
| Online dostop: | https://www.cjournal.cz/index.php?hid=clanek&bid=archiv&cid=372&cp= |
| Oznake: |
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