Analysis of advantages and disadvantages of Luckin Coffee marketing strategy based on 4P theory
Nowadays, coffee plays an increasingly important role in people’s daily life, and drinking coffee has become a daily habit of many people. As a rapidly developing coffee brand in recent years, Luckin Coffee’s marketing strategies and methods are also worth analysis and reference. Therefore, this pap...
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| Autore principale: | |
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| Natura: | Artigo |
| Lingua: | Inglês |
| Pubblicazione: |
EDP Sciences
2024-01-01
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| Serie: | SHS Web of Conferences |
| Accesso online: | https://www.shs-conferences.org/articles/shsconf/pdf/2024/13/shsconf_apmm2024_01007.pdf |
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