COOPETITION STRATEGY FOR ENHANCING THE SUSTAINABILITY OF FAMILY OWNED KIRANAS IN THE VOLATILE, UNCERTAIN, COMPLEX AND AMBIGUOUS (VUCA) INDIAN RETAIL INDUSTRY
Agrarian based Indian economy currently turned into a service based economy. Liberalization of Indian economy as well as present government’s retail sector policy paves way for big organized retailers’ to enter and also expand in the Indian retail market. Currently Indian retail market is dominated...
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| Main Authors: | , , |
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| Format: | Artigo |
| Language: | Inglês |
| Published: |
ICT Academy of Tamil Nadu
2016-11-01
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| Series: | ICTACT Journal on Management Studies |
| Subjects: | |
| Online Access: | https://ictactjournals.in/paper/IJMS_Vol_2_Iss_4_Paper_7_416_422.pdf |
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