Reference-dependent preferences and loss aversion
This study employs a Discrete Choice Experiment (DCE) in the health-care sector to test the loss aversion theory that is derived from reference-dependent preferences: The absolute subjective value of a deviation from a reference point is generally greater when the deviation represents a loss than wh...
Tallennettuna:
| Päätekijät: | , |
|---|---|
| Aineistotyyppi: | Artigo |
| Kieli: | Inglês |
| Julkaistu: |
Cambridge University Press
2008-02-01
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| Sarja: | Judgment and Decision Making |
| Aiheet: | |
| Linkit: | http://journal.sjdm.org/jdm71101.pdf |
| Tagit: |
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