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THE INFLUENCE OF USING SHOPEEPAY AND SHOPEE PAYLATER FEATURES ON SHOPEE USER PURCHASING DECISIONS DURING THE COVID- 19

A process of buying and selling products, information and services that is carried out electronically by utilizing a computer network is often known as E-commerce and providing ease of payment, namely by using the ShopeePay and Shopee PayLater features. This study aims to find out which independent...

Deskribapen osoa

Gorde:
Egile Nagusiak: Sri Lestari, Naniek Utami Handayani, Manik Mahacandra
Formatua: Artigo
Hizkuntza:Indonésio
Argitaratua: Diponegoro University 2021-11-01
Saila:J@ti Undip: Jurnal Teknik Industri
Gaiak:
discriminant analysis
shopeepay
shopee paylater
customer satisfaction
purchasing decisions
Sarrera elektronikoa:https://ejournal.undip.ac.id/index.php/jgti/article/view/42656
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