Process of Telling the Brand Story through Space Design in Interior-Brand Interaction: The Case of Decovita Etiler Showroom Store
The design of spaces that create an interaction area with the brand concept that makes an organization visible and unique plays an essential role in brand success. Especially in showrooms where human interaction is at the maximum, the design of the space-brand connection is critical. The process of...
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| Autors principals: | , |
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| Format: | Artigo |
| Idioma: | Inglês |
| Publicat: |
Alanya Üniversitesi
2023-06-01
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| Col·lecció: | Proceedings of the International Conference of Contemporary Affairs in Architecture and Urbanism-ICCAUA |
| Matèries: | |
| Accés en línia: | https://journal.iccaua.com/jiccaua/article/view/115 |
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